Nothing is so fatiguing as the eternal
hanging on of an uncompleted task.

Chris William James

You’re either
an Entrepreneur
(of sorts)

You’re self-employed but you’re pretty sure that just means that you should be self-medicated.
You don’t understand how some people work hard and in return get more money, while you just work hard and in return, do more work.

You want real results with a side of sanity but your kryptonite seems to be choice, change, and the chalk of the finish line.

you’re not
even sure.

but you want to create something: a blog, a movement, a drawing.
A lack of inspiration isn’t your problem. In fact, you surmise that if you see one more quote on
a landscape photo, you might have to punch yourself in the face.

You’re unsure of not just how to actually finish something but how to choose what to finish.

Either way, the problem isn’t you,
the problem is the problem.

The thing you have to change is simply,
your approach to the problem.

Change needs a Reaction and
reactions need Catalysts.

“Hi Flint. Meet Stone.”
“Pleased to meet you.”

What I help you do

In order to solve a major undertaking
(a project, a book, a sale, a business launch, a blog post even), a few specific things needs to happen every single day.

In short, those things comes off the back of intentionality.

Through my coaching and online programs I help you get whatever you need to get done, DONE.

So you can stop feeling like an ass, and start experiencing the success you’re supposed to be experiencing.

Some people like helping others figure out what they want to do, I like helping people figure out what they have
to do.

Because successful
people finish.

Pure and simple.

But it’s
just about

is it?

Us creative types are famous (infamous?) for “being busy.” It’s our badge and our curse.

We secretly love working on
a bunch of projects, but are rarely able to figure out which ones to finish, which to let go of and how on earth to do either of
those things.

You’re not sure how to spread word of what you’re doing, why no one is coming to your website, or how the hell you are going to manage this influx of business growth you so deservedly
started seeing.

You stay up at night wondering if you should be on twitter more, if you need to update your about page, if your idea will even work, if there such a thing as eating too much Nutella? Damnit! What time is it?

I’ve been there. On the outside you look like you got stuff under control, but inside you look like
a hobo thrashing through a maze with no exit.

Let’s get you a map.

Who is

My name, Bassam, means: the smiling one.
I feel like I couldn’t have a better fitting name.
Well, other than one that meant, “Leave no burrito behind.”

The Summary

I coach entrepreneurs and not-so-preneurs on not only how to finish for finishing’s sake, but how to have the mindset to do it all over again, each and every day.

I’m the author of The Accountability Effect:
The Book Your Excuses Don’t Want To Read, the creator of the online course: Ready. Set. Finish. (where did I get that name?), and a co-founder of the incubator that helps people jumpstart their individual hustles, together, called The Ignition Lab. I created a motivational framework called Colipera , which utilizes the notion of collective inspiration and personal accountability after getting the Eureka! moment in a sketch comedy writing class in NYC.

I, or my work, has been featured in Forbes, Young Entrepreneur, Life Reimagined and many other outlets. I’ve spoken at numerous universities around the country and at the 1-month accelerator, The Bold Academy. An explora-preneur at heart, I’ve also traveled to 47 countries, having had such absurd experiences as getting to Everest Base Camp, convincing Fidel Castro to sign my passport, and being hunted by a pig-tailed macaque in the jungles of Borneo (Long stories. We’ll need some Scotch for those.)

So how did I get here?

Funny enough, I wasn’t even “supposed” to do any of this.
I’m a degreed mechanical engineer and was a nuclear engineer at Pearl Harbor as my first job out
of college.

Then a few screenplays, a sunny California detour, a half-decade foray in a multi-million dollar NYC construction business,

a Green MBA on the side and a co-founding of a travel film festival later, I was left with immense amounts of adaptability, accountability, and finish-ability, which happen to be the 3 most important* -ilities in the entrepreneur’s toolkit.

* A fact decided by me.

So how did I  get here?

I was always encouraged to live an inquisitive life so I became a scientist
of the human experience. I’ve tried, failed and tried again, but I was always
taught to be accountable for the things I did or didn’t do.

Over my journey, I’ve visited

47 different cities, lived in

8 countries, worked for

4 companies, started

3 of my own, received

2 degrees, wrote

2 screenplays, and have had

1 hell of a great time doing it.


none of these experiences were handed to me on a silver platter. In fact, in 2007 the company I was working for in California stole our last months’s pay then filed for Bankruptcy

We never saw that money. Due to various twists and turns in my life at that point, I was $50,000 in debt and was unemployed for five months. Not exactly the “One Shining Moment” music montage of my life.

But I picked myself up, dusted myself off
and 252 sent resumes later, I found a job in construction management and reinvented myself once again.

along the way,
people started to ask me
how I did it.

How did I always have the gall to take the risks, no matter what the odds? My immediate thought was, “Just be like me!” but then I realized that was probably a bit useless of a response, and it was also incidentally my first lesson in

“How to sell like An Idiot.”

So I dug into my brain to figure out what it was. What I yanked out was:

I am accountable for
the choices I make.

I finished stuff, even my mistakes. I closed the loop on my accountability and I moved on as quick as I could. All of those lessons and insights I learned from the insane twists and turns that was my adult career inspired me to write:

THE ACCOUNTABILITY EFFECT: The Book Your Excuses Don’t Want To Read during a 4-week group Colipera (goal-setting) session.

I sure as hell didn’t want to write it in 4 weeks, but I was accountable to a group of people other than myself. Who knows, had I not made that commitment, I might still be “working on it.”

Alas, when Seth Godin linked to it and when Chris Guillebeau raved about it, I knew I was hitting the right chord.
After that, the coaching and the speaking seemed to be a natural manifestation of the small wave that I happened to be riding, I just had to stand up on my board.

I believe that the gift of life, the chance to make of one’s destiny whatever one chooses, is the greatest gift that could ever be bestowed upon an individual.
I live my life with that fire, in awe of the world I get to experience and I share that zest with the clients I work with, hoping to unlock the chains that are holding them back.

But it’s damn hard work navigating the unknowns, and that’s why when someone asks me, “Where do you want to be in 5 years?” That’s easy. Living intentionally. That’s all I say. That’s all I can say.

It’s worked out so far. Every crazy choice, every failed endeavor, every chance I took, I’ve somehow always figured out how to make it be the “right choice” no matter the mud on my face or the cuts on my hand.

I wake up everyday feeling like the luckiest guy in the world for having the chances I’ve had in life and for the support of the friends, family and colleagues that I receive on a daily basis. I wouldn’t be able to do anything without them.

Currently, I live in Brooklyn, NY and you can usually find me running the stairs in Fort Greene Park, trying to finish just one...more...set.

Let me help you finish the things you want to finish.

Life and business are a lot more fun when its done intentionally.

Live, love and never stop learning. Keep tinkering.


Bassam Tarazi



Twitter: @bassamtarazi